FRACTIONAL MARKETING MANAGER & STRATEGIST — MELBOURNE & VICTORIA

Your business doesn’t need another agency. It needs someone who can see the whole picture.

Your business doesn’t need another agency. It needs someone who can see the whole picture.

Your business doesn’t need another agency. It needs someone who can see the whole picture.

I step in as the senior marketer connecting your strategy, activity and commercial goals — diagnosing what’s working and getting the right things moving. Senior thinking, applied hands-on.

Book a marketing clarity call

Send me your marketing challenge

9+ years leading marketing functions across property, construction, professional services and health.

Laura Pigdon · Curated by LP

Sound familiar?

Sound familiar?

An agency running ads. A freelancer writing content. A CRM half set up. Plenty of activity — no single senior person connecting it to where the business is trying to go.

An agency running ads. A freelancer writing content. A CRM half set up. Plenty of activity — no single senior person connecting it to where the business is trying to go.

Where I can help

Where I can help

01

Fractional marketing leadership

Ongoing senior direction, without the full-time hire.

02

Marketing strategy projects

A focused plan, built to be implemented.

03

Marketing momentum sessions

Expert input, no ongoing commitment.

About Laura

About Laura

I’m a marketing strategist and fractional Marketing Manager based in Melbourne, with nine years’ experience building and running marketing functions across property, construction, professional services and health. I’ve spent my career doing both sides of the job: the strategic thinking that sets the direction, and the hands-on execution that gets it done. I’ve built a digital-first marketing function from scratch inside a construction business, replacing paper-based processes with CRM automation and full-funnel visibility. I’ve worked my way up through a property business, repositioning underperforming assets and rebuilding their lead engines along the way. And I’ve worked as a private consultant, running strategy, content and conversion for businesses in finance, health and lifestyle. I hold a Bachelor of Business (Marketing and Communications) from Monash University.

I’m a marketing strategist and fractional Marketing Manager based in Melbourne, with nine years’ experience building and running marketing functions across property, construction, professional services and health. I’ve spent my career doing both sides of the job: the strategic thinking that sets the direction, and the hands-on execution that gets it done. I’ve built a digital-first marketing function from scratch inside a construction business, replacing paper-based processes with CRM automation and full-funnel visibility. I’ve worked my way up through a property business, repositioning underperforming assets and rebuilding their lead engines along the way. And I’ve worked as a private consultant, running strategy, content and conversion for businesses in finance, health and lifestyle. I hold a Bachelor of Business (Marketing and Communications) from Monash University.

How it works

How it works

01

See the whole picture

We start with a conversation about your business, your goals and what’s currently happening across your marketing.

02

Decide what matters most

I identify what’s working, what isn’t, and what will move the needle first.

03

Build the plan

Strategy, campaign or CRM/journey work is developed in detail, practical and specific.

04

Create momentum

I help put the plan into motion, coordinating suppliers, briefing content, or leading execution directly.

Who it’s a good fit for

Who it’s a good fit for

You’re likely a strong fit if:

You value strategic thinking, not just task delivery; you’re willing to act on recommendations; you want a collaborative partner, not a task-only freelancer; you need someone who can work across the whole marketing function.

This probably isn’t the right fit if:

You’re looking for unlimited ad hoc design or cheap social posting; you want a guarantee of leads within a fixed timeframe; you’re not looking for strategic input.

Frequently asked questions

Frequently asked questions

What is a fractional Marketing Manager?

Do you replace our existing agency?

Do you provide implementation as well as strategy?

What industries do you work with?

Are engagements ongoing or project-based?

A THOUGHTFUL START

Let’s see the whole picture, together

Let’s see the whole picture, together

Let’s see the whole picture, together

If you’re looking for a senior marketing partner who can see the bigger picture and make it practical, I’d love to hear what you’re working on.

Book a marketing clarity call